Human-centered brands, built to stand out and scale.
Brand creative works best when it's distinct, culturally resonant, and built around real people. That's where I start.
My approach is rooted in behavioral insights, mapped across the whole consumer journey — the first flicker of awareness, the decision to buy, the way a brand lives in someone's home. I design for all of it: experiences that spark curiosity, build confidence, and feel effortless to use.
Two decades building distinctive identity systems for Fortune 500 brands. Strategic rigor wired to real curiosity. Lean, senior, effective. No handoffs, no telephone.
When a project calls for more hands, I bring in a trusted network of creatives I'd vouch for anywhere.
What that means for you: a direct partnership, a clear point of view, and senior craft from first sketch to final system.
Who I work with
- In-house brand teams who need senior level creative without a full agency engagement.
- Branding agencies who want to extend their capacity with a partner they can trust.
- Leaders building something — a new identity, a brand evolution, a system that needs to scale.
MARIE KOENIGPrincipal, MarkoBrand Design & Creative Direction
Substack