I work with people building meaningful brands, helping them stand out with character, clarity, and purpose.
Selected work —
Nicorette —
Global Brand Identity Refresh
Versalie —
New Brand Identity + Packaging
What I do best
Brand Audit
A review of select touchpoints against principles of brand recognition and relevance
Creative Brief
A working session and formal brief that transforms an idea into clear direction a design team can act on.
Brand Strategy
Positioning, brand architecture, audience and messaging frameworks.
Brand Identity Design
A complete visual identity — logo system, typography, color, art direction, and a guidelines document built to scale consistently across every touchpoint.
CPG / Packaging Design
Retail-ready packaging — primary and secondary structure, dielines, and print-ready production files.
Do you have a project in mind?
Let’s talk©2026
I work with people building meaningful brands, helping them stand out with character, clarity, and purpose.
Selected work —
Nicorette —
Global Brand Identity Refresh
Versalie —
New Brand Identity + Packaging
What I do best
Brand Audit
A review of select touchpoints against principles of brand recognition and relevance
Creative Brief
A working session and formal brief that transforms an idea into clear direction a design team can act on.
Brand Strategy
Positioning, brand architecture, audience and messaging frameworks.
Brand Identity Design
A complete visual identity — logo system, typography, color, art direction, and a guidelines document built to scale consistently across every touchpoint.
CPG / Packaging Design
Retail-ready packaging — primary and secondary structure, dielines, and print-ready production files.
Do you have a project in mind?
Let’s talk©2026