Versalie™New Brand Identity & Packaging System
Identity
Art Direction
Packaging
Design System
Versalie is a digital-first health platform for people moving through menopause, built on a simple premise: work with your body, not against it.
It launched as a place to learn, to consult, and to shop, alongside two full product lines.
One place to understand what's happening, ask someone who knows, and find what actually helps.
Menopause has long gone underdiscussed. The people living it have already done the research and been let down by the answers.
So Versalie shows up as a knowledgeable peer, with rebellious authority.
Cultural Moment
Menopause moved from private complaint to public conversation faster than any brand followed it.
client brief
Build one brand for a menopause business launching across five surfaces at once.
Versalie was built from scratch. No inherited system, no existing playbook. Every surface needed to feel like a cohesive experience.
platform
Editorial and the symptom quiz. Where most people meet the brand.
consults
Menopause-trained clinicians, on video. True personal care.
shop
Product pages, cart, account. The practical side.
community
Content published twice weekly. Testing tone of voice and art direction.
product
Supplements and skincare. Borrowed structures. 12 SKUs and a system built to expand
A serif with presence, and a V that behaves like architecture — holding faces, headlines and pack structure alike.
Casting and shot list were built alongside the identity rather than briefed after it. Real people, warmly lit and closely cropped — the community shown as itself.
Inherited structures meant every bottle arrived the same shape. Two lines and a long list of symptoms had to stay findable inside that sameness — so the band became the wayfinding.
Digital-first means the screen introduces the brand and the bottle confirms it. The quiz sorts, the page explains, the band carries it home — one thread from symptom to cart.
Versalie launched in the US in 2024, among the first times a major consumer health company has built a brand at this scale for menopause.
KenvueSenior Brand DesignerIn close collaboration with Kelsey Welsch, Design Lead
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